Privacy Policy

01 Overview

Michigan Healthcare Institute PLLC (“MHI,” “we,” “our,” or “us”) maintains this Michigan Weight Loss privacy policy to explain how we collect, use, disclose, and safeguard information when you visit mihealthcareins.com and any related pages or subdomains (collectively, the “Site”). We are committed to protecting the privacy of all visitors.

By using this Site, you agree to the collection and use of information as described in this Policy. However, if you do not agree with these terms, please do not use the Site.

In other words, this Policy applies to website visitors only — it does not govern our handling of patient medical records or protected health information (PHI), which is addressed separately in our Notice of Privacy Practices in accordance with HIPAA.

02 Information We Collect

Information You Provide Directly

When you interact with our Site — such as completing a contact form, requesting a consultation, or subscribing to communications — you may provide us with:

• Name and contact information (email address, phone number, mailing address)
• Appointment request details
• Messages or inquiries submitted through our contact forms
• Any other information you choose to include in a submission

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, and similar technologies:

Information We Do Not Collect Through This Site

03 How We Use Your Information

Specifically, we use the information collected through this Site for the following purposes:

• Responding to your inquiries, appointment requests, or messages
• Providing information about our services, locations, and team
• Sending appointment reminders or follow-up communications (where you have provided contact information)
• Improving the content, functionality, and user experience of the Site
• Analyzing traffic patterns and visitor behavior through aggregated, de-identified analytics
• Complying with applicable laws and regulations
• Protecting the security and integrity of the Site
• Detecting and preventing fraudulent or unauthorized activity

Furthermore, we will not use your information for purposes materially different from those described above without first providing you with notice and, where required, obtaining your consent.

04 How We Share Your Information

As a general rule, MHI does not sell, rent, or trade your personally identifiable information to third parties for their own marketing purposes. However, we may share your information only in the following circumstances:

Service Providers

For example, we work with trusted third-party vendors who assist us in operating the Site and delivering our services — such as our web hosting provider, email platform, analytics provider, and appointment scheduling system. These vendors receive only the information necessary to perform their functions and must contractually protect it.

Legal Requirements

Additionally, we may disclose your information if a law, court order, or government request demands it, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of MHI, our patients, or others.

Business Transfer

In the event MHI is involved in a merger, acquisition, or transfer of assets, your information may transfer as part of that transaction. In that case, we will notify you of any such change and any choices you may have regarding your information.

With Your Consent

Finally, we may share your information for any other purpose with your explicit prior consent.

Aggregated or De-Identified Data

In addition, we may share aggregated, de-identified information — such as website traffic statistics — that cannot reasonably be used to identify you. This information may be shared with partners, advertisers, or for research purposes.

05 Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and gather usage information. Specifically, a cookie is a small text file that a website stores on your device when you visit.

Managing Cookies

To manage your preferences, you may control or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. Most browsers allow you to:

• View and delete cookies stored on your device
• Block third-party cookies
• Set your browser to notify you when a cookie is set

You may also opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

Do Not Track

Some browsers include a “Do Not Track” (DNT) feature. Our Site does not currently respond to DNT signals, as the industry has not established a universal standard for how to interpret such signals. We will revisit this as standards develop.

06 Security

To protect your information, we implement reasonable administrative, technical, and physical safeguards against unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for data transmitted to and from the Site
• Access controls limiting who can access Site data and back-end systems
• Regular review of our data collection, storage, and processing practices
• Vendor agreements requiring appropriate security protections

Data Retention

As a matter of practice, we retain website-collected information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. For example, contact form submissions are typically retained for up to two (2) years. Analytics data is retained per the settings of our analytics provider.

Third-Party Links

Please be aware that our Site may contain links to third-party websites — such as patient portals, payment platforms, or external resources. These sites have their own privacy policies, and we do not control or take responsibility for their content or practices. Therefore, we encourage you to review the privacy policy of any third-party site you visit.

07 Your Rights & Choices

Depending on your location and applicable law, you may have the following rights regarding information we collect through this Site:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Deletion — Request that we delete your personal information, subject to certain legal exceptions
• Opt-Out of Communications — Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly
• Opt-Out of Analytics — Use the Google Analytics Opt-out Add-on or your browser’s cookie controls
• Data Portability — Where applicable, request that we provide your data in a portable format

To exercise any of these rights, please contact us using the information in Section 08. We will respond to verifiable requests within 30 days.

Michigan Residents

In addition, Michigan residents may have additional rights under Michigan law. If you are a patient of MHI, your rights regarding your medical records and health information are governed by HIPAA and described in our Notice of Privacy Practices, not this Policy.

Children’s Privacy

This Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that we collected information from a child under 13 without verifiable parental consent, we will promptly delete that information. If you believe we may have collected such information, please contact our Privacy Officer immediately.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or a prominent notice on the Site. Your continued use of the Site after any changes signals your acceptance of the updated Policy.

08 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to our Privacy Officer: